Leah mccabe
Design Portfolio
My name is Leah McCabe, and I am a passionate, creative individual who thrives on connecting with people and making an impact through design. I aspire to use innovative design to address social and cultural issues, add beauty and style to everything I create, while highlighting underrepresented perspectives…
Moral Disengagement
Inflation is often presented as a straightforward issue, focused primarily on facts and statistics. The purpose of this publication is to dive into the morally compromising actions of young people and how they are being numbed to breaking the law, viewing it as essential to survive. It will also expose the personal emotional stress, preying on people’s empathy to spark change and recognition from those suffering from the economic crisis.
Drama Queen
The campaign Drama Queen promotes awareness and education of Endometriosis helping those suffering from the disorder understand what is happening to their body and helping them relieve symptoms. It focus’s specifically on the common misdiagnosis of the disorder as painful periods and how woman are often considered “Drama Queens”…
Multiple catastrophes
This project involves creating a publication for the written work On Being Affected: Feeling in the Folding of Multiple Catastrophes. The work delves into the world's current crises—climate change, social change, and the third media revolution—and how they collectively shape people’s emotions, a concept described as "catastrophic multiplicity." Rather than proposing solutions, the article examines how these issues intertwine to create a pervasive sense of unease and disrupt our perception of the future…
Nama tjtra
This branding project aimed to rebrand the existing Australian brand Mattisse, renowned for selling high quality acrylic paints and paint products. This branding strategy aims to expand Matisse’s presence among kids, especially those disadvantaged, with the value that art is for everyone. It will also expand its current environmental scheme to sell environmentally responsive paints…
The Yellow Wallpaper
In The Yellow Wallpaper, Charlotte Perkins Gilman explores the female narrator's mental decline due to enforced isolation and the ineffective "rest cure." Prohibited from writing, reading, or working, the narrator becomes obsessed with the yellow wallpaper in her room. As her fixation deepens, she imagines a woman trapped behind the wallpaper, ultimately identifying with this figure and tearing down the paper in a desperate bid for freedom…
eternal ink
The current designs for tattoo ink are outdated and relatively tacky. I proposed to design three packaging designs for tattoos that reflects the new wave of tattoo designs which often include flowing, abstract lines and forms. This style of movement will inspire the appearance of my design, expressing tattoos as something beautiful, attractive and elegant…