drama Queen
The campaign Drama Queen promotes awareness and education of Endometriosis helping those suffering from the disorder understand what is happening to their body and helping them relieve symptoms. It focus’s specifically on the common misdiagnosis of the disorder as painful periods and how woman are often considered “Drama Queens”.
Brief
The brief required developing a campaign addressing a significant issue, using both a poster layout and social media. I chose to focus on endometriosis, a condition affecting 1 in 10 women, yet one that suffers from a lack of education, research, and timely diagnosis.
explanation
There is a lack of education and information surrounding this illness. Causing many symptoms to be dismissed by both the patient and practitioner believed to be simply severe periods. The pain of the illness often becomes routine for those affected, which can aggravate the symptoms and even cause infertility. Endometriosis negatively effects the physical, emotional and psychological state of the women.
The campaign aims to educate both men and woman about endometriosis in hope to normalize the condition providing support for those suffering as well as promoting faster diagnosis. It will educate people on tell tale signs for endometriosis, ways to take care of yourself or those around you and how to relieve symptoms.
The campaign name echoes a common phrase that many women can relate to when expressing their pain, creating a strong connection between the issue and campaign name.
The project will utilise a social media platform that allows women to send in their stories and experiences of when they have been called ‘Drama Queens’. This will help highlight how common misdiagnosis is, and remove the taboo of women’s pain, while also creating a community of support.
Warm tones create a welcoming atmosphere, with shades of pink and pale beige representing the human body and female reproductive system. Bold red emphasizes the tagline and symbolizes pain through the red sphere in the woman’s abdomen, linking the imagery to endometriosis in the pelvic area.
My final imagery features three variations of women with outstretched arms and legs. These grotesque figures convey the pain of endometriosis, and their distinctive poses add drama to the posters, forging a strong connection between text and visuals.
